Mikreate Powers Up Moto Guzzi V100 Mandello Launch: Three Days of Thrills and Precision Coverage
Petaling Jaya, Malaysia – June 2023
The iconic Moto Guzzi V100 Mandello made its powerful debut at a high-energy, multi-day event that brought together journalists, bloggers, and enthusiasts from across the Asia-Pacific. Partnering with Lemari Industries, the event organizer appointed by Moto Guzzi, Mikreate ensured every exhilarating moment was captured with the precision only a top-notch production team could achieve.
In Focus: Project Background
The Moto Guzzi V100 Mandello launch was more than just a product reveal—it was an experiential journey, uniting riders and enthusiasts from across the region. Over three days, attendees experienced the bike’s capabilities firsthand through scenic test rides from Petaling Jaya to the lush hills of Genting Highlands.
Challenge
With a packed schedule and multiple locations, the event required a professional production team capable of documenting each moment with accuracy and creativity. The challenge included producing and editing live content on an extremely tight timeline, with footage expected to be showcased the same night for event attendees.
Solution Spotlight: Teamwork on Two Wheels
Mikreate assembled a talented production team of eight members on four motorbikes. Equipped with two photographers and two videographers, the team covered every angle of the venue and the thrilling test rides. Each of the three test ride sessions featured distinct groups, totaling 12 bikes and 36 participants from across the Asia-Pacific, including respected journalists and popular motorbike bloggers.
To get as much coverage as possible, we rigged the V100 Mandello with GoPro and Insta360 cameras. These action cams provided us with coverage from the bike and biker perspective, ensuring we captured every exhilarating moment. Additionally, we employed an FPV drone, allowing us to achieve more creative shots, including dynamic chasing angles and stunning bird’s-eye views of the scenic routes.
Real-Time Editing and Presentation
The test rides were documented with precision, and the footage was edited under a tight two-hour deadline. Mikreate’s team created a dynamic slideshow and video presentation shared during the evening dinner, showcasing the day’s adventure to attendees. Each participant received a personalized USB drive containing curated photos and footage, documenting their unique experiences on the ride.
Engaging Social Media Content
Beyond live coverage, Mikreate produced social media-ready content tailored to Moto Guzzi’s digital audience, providing vibrant reels and snippets that captured the excitement of the V100 Mandello launch for a wider audience.
Results: A Flawless Experience from Start to Finish
Mikreate’s comprehensive coverage left the client and participants thrilled, successfully addressing all aspects of the event’s documentation needs. Here are the highlights:
– Real-Time Editing: High-quality footage edited and presented within hours.
– Personalized USB Drives: Individualized content for each rider, preserving their unique experiences.
– Social Media Content: Custom reels for Moto Guzzi’s social channels, extending the event’s reach.
