Case Study:
AYBELLA approached Mikreate with the goal of creating a brand identity that stands out in the competitive beauty industry. The project encompassed everything from foundational brand elements to dynamic marketing strategies and visually captivating content
Creative Material:
The team began with Logo Concept & Development, carefully aligning the visual identity with AYBELLA’s vision of elegance, innovation, and trust. The Aybella Brand Book was developed to define core values, vision, and mission, providing a foundation for consistent communication across all mediums.
A Brand Manual was created, detailing logo usage, color schemes, typography, and visual guidelines to ensure brand consistency across physical and digital platforms. Brand personality traits such as helpfulness, enthusiasm, trustworthiness, and dependability were integrated into every design element.
Production & Execution:
The visual identity extended into Creative Collateral such as business cards, wish cards, and social media profi le, reflecting professionalism and clarity. For digital presence, social media strategies and graphic collaterals were meticulously planned and executed.
Product visuals were brought to life through product photoshoots and video productions, with attention to detail in lighting, angles, and post-production editing. Videos, including teasers, product value highlights, and reveal showcases, were produced with a clear narrative and stunning visuals.
Outcome:
The branding initiative successfully:
- Delivered a distinct and memorable brand identity for AYBELLA.
- Created engaging and visually appealing content for social media and digital platforms.
- Produced professional-grade product videos and photos.
- Built a clear roadmap for marketing and brand positioning.
- Enhanced brand consistency across all platforms.
- Established a brand personality that resonates with customers.
Client Overview:
This project showcased Mikreate’s expertise in comprehensive branding, combining creative design, strategic marketing, and high-quality content production. AYBELLA’s brand identity now reflects clarity, professionalism, and a strong visual appeal.
Closing Statement:
Build a powerful brand identity with Mikreate’s expertise. Let’s turn your vision into reality.
