Case Study:
The Ekspo Institusi Pendidikan TVET@KPLB 2022 was held from 23rd to 25th June 2022 at Dataran Amanjaya Mall, Sungai Petani, Kedah. The event aimed to promote awareness, attract interest, and increase enrollment in TVET programs across Malaysia. With a target of 100,000 visitors (physical and online), the expo combined physical and digital experiences to maximize engagement.
Creative Material:
Mikreate crafted a dynamic 30-second promotional video using impactful motion graphics, licensed music, and a professional voice-over artist to deliver a clear and engaging message. Each frame was carefully animated to reflect the event’s theme, “Memartabat Kemahiran, Melestari Komuniti Keluarga Malaysia”.
Production & Execution:
The video was developed in multiple stages, starting with storyboard and motion graphic design, followed by voice-over recording and graphic animation. Two rounds of previews and revisions were conducted to ensure alignment with KPLB’s vision and objectives.
Outcome:
The promotional video successfully:
- Delivered a clear and engaging message about the signficance of TVET.
- Combined professional voice-over narration with visually appealing animations.
- Created an impactful 30-second campaign asset for digital platforms.
- Enhanced online and offline event visibility.
Client Overview:
This project highlighted Mikreate’s expertise in producing concise, engaging, and visually captivating promotional content. The collaboration with Kementerian Pembangunan Luar Bandar (KPLB) ensured that the promotional video effectively conveyed the expo’s objectives to a nationwide audience.
Closing Statement:
Bring your vision to life with Mikreate’s expert video production services. Let’s tell stories that inspire action and create impact.
