Case Study: EKSPO TVET@KPLB Promotional Video Production
Overview
In June 2022, Mikreate partnered with Kementerian Pembangunan Luar Bandar (KPLB) to create a 30-second promotional video for EKSPO TVET@KPLB, a government-backed initiative aimed at promoting Technical and Vocational Education and Training (TVET) opportunities. This promotional video was advertised across high-impact channels, including billboards, national television, and radio, ensuring maximum visibility and outreach to the public.
Objectives
- Craft a compelling 30-second promotional video to increase awareness and attendance for the TVET expo.
- Ensure high-quality production standards suitable for national broadcasts and outdoor advertising.
- Deliver content within specific technical requirements to maintain consistency across diverse media formats.
Deliverables
Mikreate provided a range of services and deliverables tailored to the needs of this large-scale campaign:
- Voice-over and Motion Graphics: Engaging voice-over by a professional artist and motion graphics created by a dedicated editor.
- Music and Editing: Selection of royalty-free music and dynamic editing techniques to engage a wide audience.
- Review Process: Two preview rounds with revisions to align perfectly with KPLB’s promotional goals.
- Technical Specifications: Delivered in XDCAM HD 422 format with MXF wrapper, Full HD resolution (1920×1080), and 16:9 aspect ratio to meet broadcasting standards.
Challenges
Creating a high-impact video with a tight timeline required streamlined workflows and precise editing to maintain quality across multiple advertising channels. The team worked meticulously to ensure the content was impactful on billboards, television, and radio, each with unique presentation needs.
Results
The EKSPO TVET@KPLB video successfully attracted public interest through its visibility across multiple platforms, supporting the government’s mission to promote TVET education. Mikreate’s quality production met KPLB’s standards, and the video was well-received by audiences, enhancing the event’s overall reach.
Case Study: Program Karnival Usahawan Desa Promotional Video Production
Overview
For Program Karnival Usahawan Desa, a vibrant event supporting rural entrepreneurs, KPLB once again partnered with Mikreate to produce a 30-second promotional video. Advertised on billboards, national television, and radio, this video was instrumental in attracting public interest and highlighting KPLB’s commitment to empowering rural business communities.
Objectives
- Produce a concise, attention-grabbing 30-second video that would resonate with a national audience and encourage attendance.
- Create versatile content suitable for display on billboards, television, and radio.
- Ensure precise adherence to technical specifications and deadlines.
Deliverables
The deliverables for Program Karnival Usahawan Desa included:
- Voice-over and Motion Graphics: A professional voice-over and custom motion graphics, aligning with the event’s themes and KPLB’s messaging.
- Music and Revisions: Royalty-free music and a fast-paced editing style, complemented by a thorough review process with two preview rounds for revisions.
- Broadcast-Ready Specifications: Final output in XDCAM HD 422 format with MXF wrapper, Full HD resolution (1920×1080), and 16:9 aspect ratio, ensuring compatibility across media platforms.
Challenges
Balancing creativity with technical accuracy was crucial for producing a video suited for billboards, national television, and radio. Mikreate’s team worked diligently to maintain consistent quality across formats and meet KPLB’s tight deadlines.
Results
The promotional video achieved its goal of drawing significant attention to Program Karnival Usahawan Desa. The multi-platform approach helped maximize event visibility, and Mikreate’s work received positive feedback from KPLB, who noted the video’s effectiveness in reaching and engaging a diverse audience.
