Case Study:
Amidst pandemic restrictions, Great Eastern sought an innovative way to celebrate Raya virtually with their 2,000+ employees. The event was attended by top management, including their Group CEO, Great Eastern Takaful CEO, and Great Eastern Life Malaysia CEO, emphasizing its strategic importance.
Creative Material:
Virtual backdrops, animations, and pre-recorded content were developed to reflect the festive theme.
Production & Execution:
A seamless broadcast was executed, ensuring participants enjoyed an interactive and festive virtual experience
Outcome:
The event successfully brought Raya celebrations to a virtual stage, maintaining employee engagement and festive spirit.
Client Overview:
This project highlighted Mikreate’s ability to adapt to virtual event platforms, creating an engaging experience for thousands of participants. Collaboration with Great Eastern’s Human Capital Department ensured clarity in planning and execution, making the virtual townhall both impactful and memorable.
Closing Statement:
Host dynamic virtual events with Mikreate’s expertise. Let’s create meaningful virtual connections.
