Case Study: Virtual Product Launch with JELITA.KL
Overview
JELITA.KL ventured into new territory with Mikreate to launch their latest product using an innovative virtual format. From pre-launch preparations to a live-streamed product reveal, Mikreate’s expertise helped elevate JELITA.KL’s market presence, securing their position as a leading brand in Malaysia for virtual product launches.
Objectives
The project aimed to showcase JELITA.KL’s new product with high-quality visuals and a live-streamed event on Instagram. This involved strategizing the launch campaign, creating captivating product photography and videos, and producing a seamless, interactive live broadcast to engage their audience and increase brand recognition.
Deliverables
- Buzz Live Stream Production
Mikreate provided a professional broadcast system and equipment setup to ensure a flawless live-streamed event. This included:- A fully equipped studio with a green screen and lighting
- Machine and cable setups for technical stability
- Preview monitor for live adjustments
- Audio mixer and wireless clip microphones for crystal-clear sound
- Mikreate also conducted a rehearsal session to ensure the live stream proceeded without technical glitches.
- Creative Material Development
To enhance the virtual experience, Mikreate developed unique creative assets, including:- Event identity designs such as the event logo and e-backdrop
- Lower third assets in PNG format for a professional broadcast look
- A background stage design and transition screens to maintain branding consistency
- Video Production
Several high-quality videos were produced to complement the event:- Opening Montage (1 minute) to captivate viewers from the start
- Flashback Montage (1 minute) highlighting the journey to this milestone
- Agent Montage – JELITA.KL Family (2 minutes) showcasing brand ambassadors and supporters
- Beta Testers Saffron Mist Journey (1 minute) featuring testimonials and experiences with the new product
- Lucky Draw video (10 seconds) for an engaging audience interaction
- Pre-recorded video touch-ups to maintain professional quality
Challenges
A key challenge was coordinating the various elements of the campaign while ensuring the live stream remained engaging and technically flawless. Mikreate’s team worked diligently on rehearsals, creative material preparation, and live-stream testing to overcome potential issues.
Results
The Instagram live-streamed product launch was a resounding success, positioning JELITA.KL as a trailblazer in Malaysia for virtual product launches. The buzz generated by the campaign increased audience engagement and brand visibility. JELITA.KL’s innovative approach, supported by Mikreate’s expertise, set a new benchmark for virtual events in the region.
Conclusion
JELITA.KL’s partnership with Mikreate demonstrates the potential of combining creative strategy with professional live-stream production to deliver impactful results. This collaboration not only highlighted JELITA.KL’s product but also elevated their brand image, setting them apart as industry leaders in the digital space.
